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C.2.5 Discuss the relationship between data in a meta tag and how it is accessed by a web-crawler

Answer depends on different crawlers, but generally speaking:

  • The title tag, not strictly a meta-tag, is what is shown in the results, through the indexer
  • The description meta-tag provides the indexer with a short description of the page
  • The keywords meta-tag provides…well keywords about your page

While meta-tags used to play a role in ranking, this has been overused by many pages and therefore meta-tags are not considered by most search engines anymore.

Crawlers now mostly use meta-tags to compare keywords and description to the content of the page to give it a certain weight. For this reason while meta-tags do not play the big role it used to, it’s still important to include them.

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